Websites are a Symptom, not the Cause – Sally Lait
As creators of the web, our teams aim to understand challenges, opportunities and requirements, and translate these into technical solutions to build. But what happens when we start looking beyond this, using the website itself as a starting point rather than as the end of our journey? Websites are often a great barometer for wider underlying issues, and by exploring common problems and root causes we can seek to spark fundamental change that can ultimately feed back into our longer-term success. Using a set of practical examples and case studies we’ll pull at some potential threads of failure, looking at how to create more sustainably for the future.